Facebook is the biggest social media platform, with over 2.6 billion monthly active users. Its organic marketing is powerful, and you can reach a lot of to-be brides with it. But with time and with the rising competition in the wedding industry, the organic reach of the Facebook post is not enough to close bookings […]

The wedding business just like any other business is reliant on good planning. Good planning leads to successful events and successful event business. For any new wedding professional, a business can be an overwhelming place. I have been getting these concerns from my students that are either aspiring wedding planners or event planners.  The point […]

The wedding industry is all about visuals. If you are a wedding business but not utilizing Pinterest to its fullest potential, you are missing out! When it comes to wedding planning, Pinterest is – without a doubt – one of the first places couples go-to for wedding inspiration. This social media platform is incredibly versatile, […]

Social Media Mistakes Every Wedding Professional Makes Social media marketing can be tough – especially for wedding businesses who are just starting out. I have been actively involved with many wedding pros, but most recently wedding planners seek my advice on a regular basis to help get their marketing converted into booking more weddings. You […]