Step-by-step guide to implement in your business today..
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Facebook is the biggest social media platform, with over 2.6 billion monthly active users. Its organic marketing is powerful, and you can reach a lot of to-be brides with it.
But with time and with the rising competition in the wedding industry, the organic reach of the Facebook post is not enough to close bookings every week.
Gone are the days when you could simply post something on your wedding page, and all of your fans would see it. You need to supplement it with paid ads.
Now, you need to pay to play if you want to reach more people on Facebook.
Since the Covid had disrupted the wedding industry and so many weddings had been delayed in the previous two years, we are seeing a surge in the number of couples getting married in 2022.
The more the couples plan their weddings, the higher the demand for wedding photographers and event planners.
This means now is the time to get into the wedding business and steal market share from your competitors by using Facebook ads.
Doesn’t matter if you are a wedding photographer, wedding event planner, or sell wedding dresses; you need to be using Facebook ads to get in front of your target market, the to-be brides.
Now why I’m putting extra focus on Facebook ads is because organic marketing may get you one or two leads a month, but if you’re spending just $100 on Facebook ads, you could be easily getting 10x that in terms of inquiries.
You could be easily getting 20 to 30 inquiries per month just by spending $100 or less on Facebook ads, and that’s exactly what I’m going to show you how to do in this blog post.
I will not teach you the basics of Facebook ads (I assume you know that), but I will share my proven strategies that will teach you how to get maximum return on your ad spend so that you can get more brides and make more sales.
I assume you would have a Facebook business page. And if you don’t have a business page, I highly recommend you create one right now.
Now meanwhile, you are creating a Facebook page; I will show you how to create your first Facebook ad campaign that will start bringing you results right away.
Here are my 5 top strategies about how to create Facebook ads to book more weddings:
This, I can’t stress enough. Your ad images need to be high quality and must grab attention.
People are visual creatures. We are more likely to remember something if a relevant image or video accompanies it.
That’s why it’s important that you use high-quality visuals in your ads. Whether it’s the image or video ads, make sure it’s high quality.
And weddings are all about visuals – the dress, the decorations, the flowers. That’s why your ad image needs to be high quality and must grab attention.
I recommend using images that are bright and colorful. You can use images of your venue, products, or services. The point is to use images that will grab attention and make the viewer stop scrolling and look at your ad.
Now check this ad. Do you see how they are using the picture of their venue to attract attention?
Ignore the language of the ad; it might be in a different language. But do you see how they are using a single image of their venue to attract attention?
Now, if it appears in your timeline, how likely are you to stop and look at it? I can read your mind; you would stop and look at it, right?
Now that’s the power of using high-quality images in your ads.
Testimonials breed trust. Trust breeds sales. When you’re selling a service like wedding photography, it’s important that you show your potential clients that you’re good at what you do.
The best way to do that is by using the pictures of your past clients in your ads. When you use pictures of your past clients in your ads, it helps build trust and credibility. If other couples have trusted you with their wedding, the potential bride is more likely to book you.
How about a couple smiling, looking at each other while holding their wedding bouquet? Wouldn’t such an ad stop you from scrolling and make you look at it?
You can see what other wedding professionals are doing and take inspiration for your ad campaigns.
For instance, check this screenshot:
Now, if you are to-be a bride and look at this beautiful picture of a smiling couple, wouldn’t you be just wow-ed and want to know more about this wedding planner. I know I would!
Couples would notice the visuals; first, that’s true. But who wouldn’t see the headline?
Your headline needs to be clear, attention-grabbing, and relevant to your audience. When writing headlines for your Facebook ads, always remember to keep it short, sweet, and to the point.
Here are some examples of headlines that would work great and others that would hardly get noticed.
Did you see it? How are these headlines short, catchy, and to the point? Like planning a wedding on a budget. Now that’s what every bride wants, right?
Now, if a bride is looking for a wedding planner, she would most likely click on an ad with a relevant headline.
On the other hand, headlines not relevant to brides would hardly get noticed.
Now let’s look at some headlines that would hardly get noticed.
See the difference? You can’t simply call yourself the best one in the world and expect people to believe you.
The second headline is a little better, but the use of the word most makes it sound like you are claiming to be the only affordable wedding planner in the world, which is not true.
The third headline is just too general. It doesn’t say anything about what the company does, how they can help the bride, or what makes them special.
To summarize, when writing headlines for your Facebook ads, always remember to keep it short, sweet, and to the point. Make sure it’s relevant to your audience and that it provides value.
That’s what I always emphasize when I talk about marketing to brides. You need to make it personal.
Personalizing your ads will make them more relatable and, therefore, more effective. When you make an ad that’s personal, it shows that you understand the pain points of your target audience.
It shows that you understand the essentials of a perfect wedding that every bride would want and strategies that would make their wedding day extra special.
It makes your target audience feel like you’re talking to her directly. It’s as if you’re having a conversation with them.
For instance, let me give your an example from my own ad I’m currently running on Facebook:
“Want to consistently book your ideal couples or brides each week without having to hustle and stress? Keep listening…”
Did you read the caption of my ad? Now tell me one thing: If you are a wedding professional who is just entering the industry, wouldn’t you want to click the video and listen to my strategies?
Of course, you will!
That’s how you make your ads personal. You make them relatable by talking about the pain points of your target audience and how you can help them solve their problems.
I did the same. I talked about my experience that would take others years to achieve and how I can help them shortcut the learning curve so they spend less time making mistakes and more time generating results.
Your call-to-action (CTA) is what tells your audience what to do next.
You need to have a CTA in every ad you create because people will not know what action to take without it.
And when people don’t know what action to take, they will not take any action at all.
So it’s essential that you craft a clear, concise, and compelling call to action that tells your audience exactly what to do.
For example, my CTA is “keep listening” in my current Facebook ad. Instead of complicating things like ‘learn more’ or ‘go here,’ I wanted to keep it simple and straightforward.
I simply revealed everything in the video in the same ad without having to send you to another website.
I want my audience to know that all they need to do is to keep listening to my proven strategies to close more brides, and they would. Because how much time does it take to watch a video of 2 minutes?
You can do the same in your ads. Keep it simple, and to the point so people know exactly what you want them to do next.
Here are some examples of good CTAs you can use:
· Watch the video now!
· Get the offer now!
· Claim your freebie!
· Subscribe here!
· Download the PDF!
You get the idea.
Remember, the goal of your CTA is to get people to take action. So make sure it’s something that would compel them to do just that.
There is no such thing as a perfect Facebook ad. The key is to test and test some more until you find an ad that works best for your business.
The only way to find an ad that converts is to test different headlines, photos, copy, and call-to-action until you find the best match that aligns with your audience, services, and business goals.
And when you find an ad that works, make sure to scale it so you can get the most out of your ad spend.
This may take some extra work in the beginning, but it will be worth it in the end when you start seeing your business grow as a result of your Facebook ads. Remember, the key is to keep testing until you find an ad that converts!
This one is my last but definitely not the least important tip on how to create Facebook ads for wedding photographers and other vendors.
This strategy works in every type of business, and it’s something I always use in my ads to get new clients to take action.
You see, when you create a sense of urgency, people are more likely to take action because they don’t want to miss out on a good opportunity.
That’s what you should do in your ads. You should create a sense of urgency that compels people to take action now.
For example, here are some ideas you can use to create a sense of urgency in your ads:
Wouldn’t this offer intrigue newly engaged couples or to-be brides and compel them to book with you right away?
Or how about this…
You can also offer a discount for those who book within the next 15 days.
Both of these offers will create a sense of urgency and compel people to take action now.
And when you do this, you will see a significant increase in your bookings!
Remember, everyone loves discounts, but make sure you create a sense of urgency so people don’t procrastinate and miss out on your offer.
So, there you have it!
Now you know how to create Facebook ads to book more weddings and get more clients.
That’s how I run my Facebook ads, and that’s how you should, too, if you want to start booking more brides.
Remember to keep things simple, be creative, and, most importantly, test, test!
When you do this, you will see your business grow in no time.
Now, I want to hear from you!
Have you tried running Facebook ads for your wedding business?
If so, what has been your experience?
Leave a comment below!
I’m on a mission to help as many wedding pros and creatives become highly sought after in their market while providing a “WOW” client experience that sets them apart and ultimately has their ideal brides, grooms or couples throwing money at them to book them.