Facebook is the biggest social media platform, with over 2.6 billion monthly active users. Its organic marketing is powerful, and you can reach a lot of to-be brides with it. But with time and with the rising competition in the wedding industry, the organic reach of the Facebook post is not enough to close bookings […]

Do you know what they say about the wedding business? “It’s not always about the money; sometimes it’s about the passion.” This is especially true when it comes to wedding planners. A career in wedding and event planning can be very rewarding, both financially and emotionally.  However, it takes more than just passion for being […]

The wedding industry is all about visuals. If you are a wedding business but not utilizing Pinterest to its fullest potential, you are missing out! When it comes to wedding planning, Pinterest is – without a doubt – one of the first places couples go-to for wedding inspiration. This social media platform is incredibly versatile, […]

Who doesn’t love the clients that come to you easily as cake, those that know what they want and are pretty good at describing it? They don’t take a lot of time and effort on your part, but you still earn a good amount of money working with them. Such clients are a blessing! But […]

Knowing Your Why As You Build Your Wedding Business Is So Important Hey there. Carissa Kruse here. Hey, I am so excited. Today, I want to just talk about your why. And now, you might be saying like, “What are you talking about?” Well, I have found that if we nailed down our why in […]