You'll find me lots to share, plenty of tips, strategies, resources and sometimes some fun must know or haves (#worklifebalance)

The Blog

wedding trends
marketing strategy

Hello, wedding pros! Welcome to the world of wedding trends, where things can change in an instant. As a professional wedding planner and strategist, I have been witnessing the ever-evolving wedding trends, especially in 2024. I am here to share some strategies that will help you excel and expand your wedding planning business. But first […]

Wedding Trends 2024: Tips for New and Aspiring Planners

marketing strategy for wedding pros
marketing strategy, book more weddings

This blog highlights the need for a comprehensive marketing strategy for wedding businesses, considering methods such as understanding the ideal client through interviews, utilizing styled shoots and wedding shows, and harnessing the power of guest posting and podcast appearances. With tailored strategies discussed, wedding professionals can explore and implement these marketing ideas based on their […]

Wedding Business Marketing Ideas: 5 Strategies for Success

How To Get More Wedding Leads
marketing strategy, book more weddings, Uncategorized

SUMMARY: To get more wedding leads, a combination of organic strategies, like mastering SEO and building social media presence, and paid advertising strategies promises higher conversion rates. Utilizing a lead magnet, tailored to your ideal couple, is integral as it acts as a funnel, nurturing relationships and getting prospects excited to book. Struggling to attract […]

How To Get More Wedding Leads

Ghosted Wedding Leads
business, book more weddings, marketing strategy

SUMMARY: Often, wedding professionals are ghosted by couples due to a lack of nurturing relationships, not setting themselves apart from competitors, and complicating the booking process. To avoid these situations, focus on creating meaningful connections, differentiate your services, ensure a seamless booking experience, and maintain effective communication. Ever wondered why you’re getting ghosted by wedding […]

The Reason You Are Getting Ghosted By Wedding Couples: A Comprehensive Guide

content strategy for wedding business
book more weddings, business, marketing strategy

SUMMARY: Harnessing social media, leveraging email marketing, utilizing short-form videos on platforms like IG Reels and TikTok, and creating engaging blogs and Pinterest pins are integral elements in the recommended 4-stage content strategy for a thriving wedding business. Addressing frequently asked questions and translating these strategies into action aims to drive traffic, enhance engagement, aid […]

Content Strategy: A Must for a Wedding Business Success Guide

I’m the baddest business coach on the block when it comes to:⁣
Helping ambitious wedding pros and creatives build marketing and sales strategies that will “WOW” your ideal clients, standing the test of time (no flash in the pan strategies, here) while using funnels and automations, so we can ditch the hustle, be profitable, make 5-figures+ a month and get back to doing more of what you love. ⁣

I’m on a mission to help as many wedding pros and creatives become highly sought after in their market while providing a “WOW” client experience that sets them apart and ultimately has their ideal couples throwing money at them to book them. ⁣

Wedding Industry Maven, Queen of Sales and Marketing and Creator of Wedding-Preneurs Content Club™ and Fuel Your Funnel Trio™.⁣

Hi, I'm Carissa. 

Struggling to get consistent leads landing in your inbox. This guide will help you start mapping out these 4 stages inside your business.

Download my free
4 Simple Stages Every Business Needs To Book More Weddings

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