Facebook is the biggest social media platform, with over 2.6 billion monthly active users. Its organic marketing is powerful, and you can reach a lot of to-be brides with it. But with time and with the rising competition in the wedding industry, the organic reach of the Facebook post is not enough to close bookings […]
Do you know what they say about the wedding business? “It’s not always about the money; sometimes it’s about the passion.” This is especially true when it comes to wedding planners. A career in wedding and event planning can be very rewarding, both financially and emotionally. However, it takes more than just passion for being […]
The wedding business just like any other business is reliant on good planning. Good planning leads to successful events and successful event business. For any new wedding professional, a business can be an overwhelming place. I have been getting these concerns from my students that are either aspiring wedding planners or event planners. The point […]
The wedding industry is all about visuals. If you are a wedding business but not utilizing Pinterest to its fullest potential, you are missing out! When it comes to wedding planning, Pinterest is – without a doubt – one of the first places couples go-to for wedding inspiration. This social media platform is incredibly versatile, […]
Who doesn’t love the clients that come to you easily as cake, those that know what they want and are pretty good at describing it? They don’t take a lot of time and effort on your part, but you still earn a good amount of money working with them. Such clients are a blessing! But […]
A wedding business, just like any other business, can be a little difficult to get involved with if you’re new. You don’t have a well-known name or a high-status position in the wedding industry. Many wedding planners often ask questions like: How to get leads when I am new to the wedding business? How do […]
Wedding planning is a booming market, and starting your own wedding planning business can be an exciting adventure. Unlike other businesses that rely on mass production, wedding planning requires an intimate knowledge of the potential clients and their tastes and preferences. It also heavily depends on your ability to network and market yourself successful wedding […]
A wedding business – like any business – is all about numbers. More clients = more money. However, you can’t always get what you want. Sometimes, even the most prepared and elaborate marketing strategies simply don’t work. That’s because the wedding industry is unique and requires specialized marketing techniques. You have to know your audience, […]
Closing more weddings are becoming increasingly difficult. Competition is high, more wedding businesses are entering the market, and couples are more overwhelmed by options. Your marketing efforts must be outstanding to succeed as wedding planners or wedding vendors in this environment. Today’s couples are flooded with marketing materials, and it has become more difficult than […]
Social Media Mistakes Every Wedding Professional Makes Social media marketing can be tough – especially for wedding businesses who are just starting out. I have been actively involved with many wedding pros, but most recently wedding planners seek my advice on a regular basis to help get their marketing converted into booking more weddings. You […]
