My gift to you!
Wedding Industry Maven and a Marketing and Conversion Strategist.
She works with overworked wedding professionals to increase their profitability and cut their workload in half using her Endless Engagement method, so they can have long term success without scrambling to get couples and getting lost in the weeds of running their business.
Wedding seasons are at their peak during spring and summer. 2022 is said to be the boom year for weddings, with many couples putting off their nuptials due to the pandemic.
As a result, now is the time to start planning how to get more wedding clients. If you’re a DJ, the first step to the foundation of a good wedding DJ business is to connect with as many engaged couples as possible.
Doesn’t matter if you’re a club DJ, a mobile DJ, or a wedding DJ, the techniques for getting more wedding DJ gigs are the same. How to get more wedding clients, how to get more DJ gigs, it’s all the same.
However, there is so much more.
2022 is the year of social media. No business can survive or even exist without an online presence. It doesn’t matter if you’re a brick-and-mortar business or an online business; you need to be visible where your customers spend their time.
For DJ’s gigs, that means having an active social media presence. What’s the best social media platform to promote your wedding DJ business and get more DJ gigs? While there isn’t a definitive answer, most DJs will say that Instagram is the best platform. But I would add Tiktok and Facebook to that list as well.
Tiktok has been growing exponentially in popularity, especially with younger generations. And while Facebook might not be as trendy as it once was, it’s still the largest social media platform with over 2 billion monthly active users.
So how do you go about creating an active social media presence? The most important thing is to be consistent. That means posting regularly, at least a few times a week. And when you do post, make sure it’s high-quality content that will engage your audience.
For a DJ, high-quality content means behind-the-scenes videos, photos of you DJing at weddings or clubs, and even short clips of you mixing songs. Remember, people love visuals, so make sure your content is visually appealing.
Reels Videos are short 15-second videos that you can post on Instagram. They’re similar to Tiktok videos but don’t require any fancy editing or special effects.
Reel videos are a great way to show your DJ skills and get more wedding clients. Why? Because they’re quick, to the point, and easy to consume. And if people like what they see, they’ll be more likely to reach out to you and inquire about your services.
Just start on TikTok as a creative outlet to show off your skills and personality. Once you get some potential, start repurposing the same content on Facebook reels, Instagram reels, and YouTube shorts.
All of these platforms have been cmpteitn with each other for the reels audience, so you might as well utilize all of them.
YouTube is promoting shorts creators heavily to compete with giants like TikTok. If you start posting quality shorts on YouTube, you have a good chance of getting views and likes and growing your channel.
Don’t trust me? Just ask any local business owner, and they’ll tell you the importance of word-of-mouth marketing.
Word-of-mouth marketing is when someone hears about your business from a friend, family member, or colleague and decides to try out your services.
It’s the most powerful form of marketing because it’s coming from a trusted source. And when it comes to wedding DJs, word-of-mouth is even more important.
Why? Because most brides and grooms are extremely stressed out when planning their wedding. The last thing they want to do is deal with a DJ who’s unprofessional or doesn’t show up on time.
In fact, you can start it from your own house! Is any wedding happening in your family or friends? If yes, it’s a great opportunity to offer your DJ services and spread the word about your business.
An average wedding has 200 to 250+ people. If your family wedding gets 200 people, it means 200 people will see you performing, and if you do a great job, then those 200 people will remember you and recommend you to others.
This is how viral marketing works. And it’s one of the best ways to get more wedding clients without spending any money on marketing.
Remember, referrals are one of the most powerful marketing tools for any business, so make sure you’re always asking your happy clients to spread the word about your services. Let’s say you DJ’d an amazing wedding, and the bride and groom were super happy with your services.
After the wedding, make sure you get their contact information so you can stay in touch. Then, a few weeks later, reach out to them and ask if they know anyone who’s getting married soon.
If they do, ask if you can DJ their wedding. Chances are, they’ll be more than happy to recommend you to their friends and family.
The wedding industry is vast! In every industry, it’s important to network and build relationships with other professionals.
Wedding planners, photographers, videographers, florists, etc. These are all people who you can connect and potentially get referrals from.
All these professionals always recommend each other to their clients because they want to give them the best service possible.
Let’s say you book a wedding, and you get to know they are looking for a florist. You can recommend one of your industry friends and get a referral fee for it. Or, if you know a great photographer, you can recommend them to the couple and get a referral fee.
It’s a win-win situation for everyone involved! And it’s one of the best ways to get more wedding clients without spending any money on marketing.
Remember, it’s all about building relationships and providing value to others. When you do that, people will be more than happy to recommend you to their friends and family. You can also connect with other DJs in your area and see if they’re open to referring business to you.
For example, let’s say a DJ in your city is getting too many gig requests and can’t handle them all. If you are in his acquaintance, there are chances he will refer some of his work to you.
It’s a great way to get more exposure and grow your business without spending any money on marketing.
If you live in any city where weddings are in demand, chances are there would be hundreds of DJs, if not thousands. So, how do you stand out from the crowd and get more wedding clients?
By having a great sales pitch!
Your DJ sales pitch is what’s going to make or break your business. It’s the first thing potential clients will hear from you, so it needs to be great. Your website, social media, and email list should be very impressive.
Always keep your target clients in mind when you’re writing your copy. What are their needs? What are their concerns? What are their wants?
The copy should address all these things and more. If you can do that, you’ll be well on your way to getting more wedding clients.
The idea of a sales pitch, a form of copywriting, is to hit the pain points that your target clients have and present your business as the best solution to their problems.
The pain points in your niche can be anything from the high cost of weddings to the stress of planning a wedding. Following are some pain points that are common in the wedding industry:
When you’re writing your sales pitch, make sure you address these pain points. And more importantly, make sure you have a solution for them.
For example, if one of the pain points is that DJs are too expensive, you can offer a package deal or a discount for booking in advance.
If the pain point is that couples don’t know the taste they need for their wedding, you can offer a consultation call or an online quiz to help them figure it out.
By addressing the pain points and offering solutions, you’ll write a sales pitch that’s irresistible to potential clients. And that’s exactly what you need to get more wedding clients.
Organic marketing is great, but it can only take you so far. If you want to book more weddings, you must invest in paid advertising.
Paid advertising is one of the quickest and most effective ways to get more wedding clients and wedding DJ gigs. And the best part is, it’s not as expensive as you might think.
Facebook ads are a great way to reach potential clients. You can target people based on their location, age, interests, and more. And, best of all, you can get your ads in front of people who are already interested in what you have to offer.
Facebook’s Lookalike Audience feature is also a great way to find new potential clients. Lookalike Audiences allow you to create an audience of people who are similar to your current clients. This is a great way to reach new people who are likely to be interested in your services.
Instagram ads are another great way to reach potential clients. You can target people based on their interests, demographics, and even the specific type of wedding they’re planning.
Advertising on wedding websites is also a great way to reach potential clients. Sites like The Knot and WeddingWire get millions of visitors per month, so there’s a good chance your target clients are using them to plan their weddings.
When you’re creating your ads, always keep your target clients in mind. Remember, you aren’t targeting everyone; you’re targeting a specific type of client. For instance, a DJ specializing in weddings for LGBT couples will want to create ads targeting that audience.
The key to creating effective ads is to focus on your target client and what they’re looking for. If you can do that, you’ll be well on your way to getting more wedding clients.
“I’m not sure how much this DJ charges.”
“Do you think they’re within our budget?”
“I don’t know, let’s just get a few quotes and compare.”
If you’ve ever heard a potential client say any of these things, it’s because they’re unsure of your prices. And when potential clients are unsure of your prices, they’re less likely to book you.
This is why it’s so important to have clear and concise prices on your website and in your marketing materials. When potential clients can see your prices upfront, they’re more likely to book you.
Of course, you don’t want to give away all your secrets. After all, if potential clients know exactly how much you charge, they’re less likely to negotiate.
But you also don’t want to leave them in the dark. Be clear about your prices and what’s included in your packages. This will help potential clients decide if you’re the right DJ for their wedding.
Let’s say you charge $1,000 for a basic wedding package. But what exactly does that include? Are there any add-ons or extras that will cost extra?
Be sure to list everything that’s included in your packages, as well as any additional costs. This will help potential clients understand exactly what they’re getting for their money.
Clear prices are essential if you want to get more wedding clients. By being upfront about your prices, you’ll make it easier for potential clients to make a decision. And that’s always a good thing. Also another strategy is to offer extra service without additional cost. This will give potential clients the value they are looking for.
“I sent an email a week ago and still haven’t heard back.”
“I called and left a message, but no one has called me back.”
“I don’t think they’re interested in my business.”
You’ve probably heard potential clients say things like this before. And in most cases, they’re right.
If you want to get more wedding clients, you need to respond quickly and professionally to inquiries. Whether someone calls, emails, or even fills out a contact form on your website, you should always follow up within 24 hours.
The sooner you respond, the better. Potential clients are more likely to book a DJ who responds quickly to their inquiries.
Most people book weddings at the last minute because they have no one else to turn to. So if you can be the DJ who responds quickly, you’re more likely to get the gig.
When it comes to getting more wedding clients, following up is key. Just because someone inquires about your services doesn’t mean they’ll book you immediately.
In fact, most couples take weeks or even months to finalize their wedding plans. And during that time, they’re talking to multiple vendors and getting quotes.
This is why it’s so important to follow up with potential clients on a regular basis. By staying in touch, you’ll ensure that you’re the first DJ they think of when it comes time to book.
Most couples talk to different DJs before making a decision. But if you stay in touch and follow up regularly, you’re more likely to be the DJ they book.
Always follow up with potential clients after your initial contact. Send them an email or give them a call to check in and see how their wedding plans are coming along.
You need to create a strict follow-up schedule and stick to it. This will help you stay top of mind and increase your chances of getting booked.
Let’s say you meet a potential client at a wedding show. You exchange business cards and talk about their upcoming wedding.
Exactly after three days, make your first follow-up call. If they don’t answer, leave a voicemail and follow up with an email. Then wait another three days and call again.
Keep following up until you either get booked, or they explicitly tell you they’re not interested. If you don’t hear back after 10 days, it’s probably safe to assume they’ve booked someone else.
DJs are in high demand for weddings, but that doesn’t mean it’s easy to get booked solid. If you want to get more wedding DJ business and DJ gigs, you need to do the work.
By following the tips in this article, you’ll be well on your way to booking more gigs. Just remember to be patient, follow up regularly, and always provide potential clients with the best possible service. When you do these things, you’ll be booking weddings in no time.
I’m on a mission to help as many wedding pros and creatives become highly sought after in their market while providing a “WOW” client experience that sets them apart and ultimately has their ideal brides, grooms or couples throwing money at them to book them.