Social media, hands down, is the most powerful marketing tool available to connect with your target audience and potential clients. But what does it really take to be a successful wedding planner on social media? What should you avoid? How often should you post? How do certified wedding planners connect with their audience?

In this article, I plan to answer those questions and more so that you can develop a social media strategy that works for you and your wedding planning company.

Your journey to becoming a trained wedding planner or starting your own company begins now!

Must-haves of What Does it Take to Become a Wedding Planner

1) Facebook Ads

No matter your target audience, you need to be on running Facebook ads. Why? Half the world who is connected to the internet is on Facebook. That’s more than 2 billion people! Facebook ads are the game changer when it comes to getting your business in front of potential clients.

The organic game on Facebook is tough. Millions of pages are competing for attention, and very few people see the content you post organically. In fact, organic reach on Facebook is less than 2%. That means if you have a page with 100 likes, only 2 people will see your post.

So, if you have an active Facebook page and you are posting consistently but still not seeing the reach or engagement you want, it’s time to consider Facebook ads.

Remember, winter is the right time to start thinking about your spring and summer wedding season, so don’t wait to get started on your Facebook ads! You can create an ad campaign that targets engaged couples in your area who are likely to get married in the next 12 months.

Regarding Facebook ads, I have already shared some tips and strategies you can use to improve your Facebook Ads for your Wedding Planning Business.

2) Utilize TikTok

The next strategy for our query about what does it take to become a wedding planner is to utilize TikTok. This app is blowing up; if you’re not on it, you’re missing out! Not only is TikTok a great way to show off what you have been up to as a wedding planner, but it’s also a great way to get inspired by other creatives in the industry.

The audience on TikTok is much younger than Facebook’s, so if your target market is millennial brides, this is the perfect platform for you. You can show what successful weddings you have planned, give behind-the-scenes looks at event planning you are currently planning, and even show off some of your own wedding planning tips and tricks.

You need to be posting on TikTok regularly to gain traction and grow your following. I recommend posting at least once a day, but you can post more if you have the time and content. Competition on TikTok is still relatively low compared to other platforms, so now is the time to get started!

TikTok also works on the algorithm of hashtags. So, be sure to use relevant hashtags in your posts and your profile so that people can find you. Some popular wedding planning hashtags on TikTok include:

• #weddingplanner
• #weddingcoordinator
• #weddingdesigner
• #weddingstylist

There could be more or less, and you can research this as you get started.

3) Get Creative with Instagram Stories

Instagram is still one of the most popular social media platforms, with more than 1.5 billion monthly active users. And while the organic reach on Instagram has decreased significantly in recent years, it’s still a powerful platform you need to utilize.

One of the best ways to use Instagram as a wedding planner is to get creative with your stories. Stories are a great way to show off your personality, give sneak peeks of weddings you are working on, and even share what clients are saying about you.

In fact, I would suggest getting video testimonials from the clients you are working with. Make a few-second video with them, and post it to your story. This is a great way to show off your work and get new clients!

Here are a few other ideas for using Instagram stories as a wedding planner:

• Show off your venue-scouting skills
• Give a behind-the-scenes look at the wedding setup
• Share your favorite wedding vendor recommendations
• Answer frequently asked questions from brides and host a Q&A session with brides

4) Follow the Rule of Thirds While Posting

Social media is all about quality content. But what does that mean? When posting on social media, you need to ensure you are following the rule of thirds.

The rule of thirds is a composition technique that can be applied to both photography and video. It’s all about dividing your content into three equal parts, both horizontally and vertically.

You create a more visually appealing and balanced composition when you divide your content into three equal parts. This is because the human eye is naturally drawn to these types of compositions.

So, how can you apply the rule of thirds to your social media posts?

When taking photos or videos for social media, divide the frame into three equal parts, both horizontally and vertically. This will help you create a more visually appealing and balanced composition that will capture your audience’s attention.

5) Maximize Your Reach With User-generated Content

As a wedding planner, you know just how important it is to have happy clients. However, sometimes it can be difficult to get genuine feedback from them.

One of the best ways to get valuable feedback is by leveraging user-generated content, or UGC. This is about getting your clients to share photos of your work on their social media pages.

For example, you could offer a “Refer a Friend” discount to clients who post their events photos. This could help you reach new audiences and generate new leads for your business for your own wedding planning business.

You can also get creative and ask clients to share stories about their experience working with you. This can help you showcase your skills and build trust with potential clients.

Ultimately, leveraging UGC is one of the best ways to maximize your reach on social media and grow your wedding planning business. So, don’t be afraid to start asking your clients for their feedback or photos of your work!

6) Grow Your Personal Brand

Many wedding planners don’t realize the importance of personal branding, but this is essential if you want to succeed as an event planner. Personal branding on social media is all about putting your best foot forward and being authentic.

One of the best things you can do as a wedding planner is to create a personal brand for yourself on social media. This is a great way to establish trust with your audience and help new clients see the value you bring to the table.

If your social media accounts are the first time potential clients will interact with you, then putting your best foot forward is essential. People should know you. Industry leaders should know you. People diving into the industry and looking for information on wedding planners should also know you.

Your personal brand should be authentic, so make sure you share content that is true to your style. Talk about the areas of wedding planning you’re most passionate about, and let your audience know the real you.

Remember, clients prefer to work with a certified wedding planner whom they can trust and relate to, who others vouch for and recommend. So, investing time and energy into your personal brand on social media can help you grow your own business!

7) Build Relationships With Influencers

Social media influencers are becoming an increasingly important part of the wedding planning industry. These are experts who have built a loyal following on social media, and they have the power to help you reach new audiences and grow your business.

One of the best ways to build relationships with influencers is by engaging with them on social media. Most influencers will charge a fee for sponsored posts which is based on their audience, the content you want them to post and how long the campaign lasts.

Influencers can be particularly helpful when it comes to attracting new clients and promoting your products or services. For instance, stats show people on social media trust posts and recommendations from influencers more than they trust ads.

So, if you want to build relationships with social media influencers, start by engaging with them on social media. Connect with them via email and share your ideas for campaigns or partnerships. Over time, you may be able to strike a deal and work with them to grow your business!

Ultimately, building relationships with influencers can help you grow your wedding planning business on social media. So, make sure you are actively engaging with industry leaders in order to get the most out of your social media marketing efforts!

While many things go into successfully running a wedding planning business, leveraging social media can be one of the most effective ways to grow your brand and reach new audiences. By creating a strong online presence and building lasting relationships with influencers, you can grow your wedding planning business and reach even more clients in today’s digital age.

Wrap Up

So, there you go! The recipe to becoming successful wedding planners or event planners in 2022. I answered your question – what does it take to become a wedding planner? While many skills and traits are important for success in this field, using social media effectively can be a key part of growing your business and reaching new clients. Whether you’re just starting or have been in the wedding industry for some time, it’s important to build your online presence and leverage social media to reach a wider audience. With the right strategies and tools, you can grow your wedding planning business and reach even more clients in today’s digital age!