You need a strong foundation
To create consistent content that resonates with your dream couple, so you can showcase your services, expertise, personality and value to have them saying "how do I book you"!
A content strategy builds trust with your dream client and is what makes the difference between consistent bookings and hearing crickets.
You already know you need to get in front of new couples each year (no repeat buyers here, well hopefully not!) to book out your calendar.
You're ready to get the attention of this years couples.
Now what? Engagements are happening. Are you going to show up?
I'll show you how you can confidently build a consistent content marketing strategy that gets you seen by your dream client and keeps you top of mind, so you can book more weddings without hustling. You will not create anything from scratch and you can implement your content marketing strategy with just 30 minutes a week.
I jumped into the wedding industry with no experience or contact (but I did have a marketing and sales background) and didn’t have money to invest in ads, so I had to do it the organic way.
I did a lot of trial and error and many things failed, but the thing that worked was my content marketing strategy.
I realized that my bookings were tied to my content strategy. The more content I created and published, the more my calendar was booked and not with just any couples, but my ideal couples.
My content is a critical part of what took me from $0 to $100k+ wedding business and being seen as the go-to expert in my market
We want to start with this stage to make sure sure we set up your IG and FB account with a solid foundation and define our ideal client. Once you get your accounts all set up and optimized, you will dive in to Stage 2 where you will implement your first pillar of your content.
You know exactly who you’re serving, how your business can help them and you have your profile resonating with your dream client. You are now ready to put out content online to serve your audience and turn them into an engaged community. In this stage we are going to focus on getting consistent with social media posting.
You are consistently posting on IG/FB, congrats! Now we are going to add your next piece of content → email newsletters. You are going to send bi-monthly newsletters to your leads using the pre-written fill-in-the-blank doc in the Content Club. These newsletters are various topics showcasing you as an expert in the wedding industry, bringing value and fun with a spin about working with you.
You’re getting more confident with creating content and you want to create video content because they will help you get further reach and engagement. You will utilize the IG Reels/TikTok Canva templates. These are ready to use with wording, music and video/photos, but feel free to edit and make them your own (oh and no dancing is required)!
Your producing consistent content with social media posting, email newsletters, video content and now we are going to round out your content by posting blogs and pinning on Pinterest about your blogs. Blogging helps you show up on Google through SEO and it showcases you as an expert to your couple. Pinterest helps you gain additional reach and exposure.
Congrats! You are creating amazing content for your wedding business. You have a well rounded content marketing strategy utilzing four content pillars (social media, email marketing, video content and blogging). You will develop your content strategy to ensure ongoing success. You will also review your analytics/data to make educated decisions.
Writing blogs have many benefits for your business, but figuring out what to write about and getting started is the hardest part. Not anymore, my friend! And take them to the next level by Pinning them to Pinterest.
Determining your video topic and audio is the hardest part to video creation, but not anymore. We provide you with ready to use Reels in Canva with video and audio. Customize or use as is!
Swipe these emails and send them to your leads to stay top of mind. "Email is NOT dead!" These emails are written by a professional copywriter and designed to give some type of value for your lead. The fill-in-the-blank fields allow you to weave in your services and business.
We provide enough content every month for you to pick and choose what will work best for you and your business. You can customize all templates to fit you and your brand inside of Canva. Not familiar with Canva, no worries I've got trainings for your inside.
Know when to post can be just as hard as creating the content, so we provide you a calendar that tells you when and what to post based on the stage you are in your member journey because in each stage we add another content pillar.
Our Endless Engagement Content Strategy is included. It's everything you need for 4 content pillars (social media, email, video/reels, blogs and pinning. It's the most comprehensive proven content strategy for wedding pros out there. You can use the content for your own personal accounts anyway you wish. You can swipe and use as is or tweak as needed to fit your personality and branding. The content is not to be resold or shared in its original format under any circumstance.
You'll get instant access to your membership portal. When joining you will also get immediate access to your first month of content. Then you will get your new content drop each month on the 15th of the month. We will send you an email when the new content drops.
Oh, and we send fun bonus content from time to time too!
Nope! They are fully customizable, so you can tweak with your brand, photos, and colors. We encourage you to take a few minutes to add your own style to them, but not necessary. Also, to limit the amount of content in circulation, we are limiting the membership to a strict number of members.
You will implement a content marketing strategy that will have you standing out from the crowd and be seen as the go-to in your market. You'll build one content pillar before adding your next content pillar. When you get to your final stage you will have 4 content pillars in place. Your content marketing strategy is your key to book more weddings. Plus you will learn how to build a profitable and sustainable business with our educational workshops.
Yes, these are specifically created for the wedding industry. If you sell services or products for brides, grooms or couples for weddings, then this content club is for you.
We also provide niche specific social media posts and captions for photographers, wedding planners, DJ's, florists, officiants, hair and makeup artists, destination weddings and venues!
As a wedding pro we have our busy season and then we come up for air, but content needs to be published year round. This membership is designed so you can go at your own pace. If you invest as little as 30 minutes a week (2 hours a month), you'll be golden.
YES, absolutely! This works for new businesses as well as businesses that have been around for years. I will teach you how to build your own content marketing strategy, plus provide you the content to use with our copy and paste content system, so you are never writing anything from scratch again.
This is an ongoing monthly membership. We deliver new content to you each month. You also get access to the monthly educational workshops and the FB group community so you have myself and my team as your strategic marketing coach.
First, you'll need reliable internet access. You will need to have access to Google Docs and Sheets which is free with a gmail account and a free Canva account. More importantly, you need to be action-driven and be willing to put in the work. If you're reading this far, I think you already know you have what it takes.
First, you'll need reliable internet access. You will need to have access to Google Docs and Sheets which is free with a gmail account and a free Canva account. More importantly, you need to be action-driven and be willing to put in the work. If you're reading this far, I think you already know you have what it takes.
Yes, you can cancel your membership at any time, but we don't think you will want to. Due to the digital nature of this product which you have immediate access to, there will be no refunds. If the membership is not a good fit for your needs you can cancel at anytime by providing us a 2 business day notice and we will take you off the membership subscription.
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You don't plan on posting on Facebook or Instagram at some point. When you're ready to jump into social media, I'll be the first to welcome you inside.
You are not open to implementing new marketing strategies that will set your business up for long-term success to book weddings consistently (even in off-season) and create a "WOW" experience for your couples.
You can't make a commitment to investing 30 minutes of your time each week to organically grow your business. You determine when this time fits in your schedule.
Your not looking to grow a wedding business or you are not interested in booking more weddings. This is for action-driven wedding pros looking to book more weddings without paid ads.
You're a planner, photographer, videographer, officiant, DJ, venue, florist, bridal shop, stationer, hmua, or any other wedding pros, no matter the stage of your business. (newly starting or have been in business a while, it works for all).
You want a content marketing strategy that is designed for their business that is actually do-able with only 30 minutes a week.
You want to show up confidently in their business, get seen and stay top of mind, and showcase your personality, so you can attract your dream couple.
You want to be seen as the expert in your market and become the go-to, sought after wedding pro for the service you provide all while saving time and ditching the overwhelm.
In 2010 I was overworked, stressed out, and selling my soul in a 9-5 corporate life, it was time to make some big changes.
So in 2012, with little more than a laptop and a love for photography, I launched my soul-aligned wedding company driven by my life mottos, "Do what you love" & "Be You".
It wasn’t always a smooth ride still, by 2014 I had built a successful wedding business, but I was hustling and working crazy hours and not seeing much of my family. Can you relate?
So I went all in on content marketing, started working less hours and was booking more weddings and making more moolah!
Woohoo! Now it's time to create and share your content. You will utilize the copy and paste content system that is included in the membership, so you are never creating anything from scratch. We give you a new library of content every month. As you progress to the next stage we will add another content pillar to keep enhancing your content marketing strategy.
You are going to work through the action steps for the stage you are in. We want you to succeed and have created a success path for you to follow. We highly recommend you go through Stage 1 even if you have had a social media presence for a while as it will make sure you have optimized your social profiles.
We give you everything you need inside your personal portal. Once you dive in you we will show you around and give you a tour of the membership so you can get started yet today. You will get immediate access to your first month of content and all future content drops on the 15th of the month.
Save 10% by joining quarterly Cancel anytime
Cancel anytime