In today’s digital age, wedding professionals understand the importance of utilizing their time wisely and avoiding the temptation of constantly jumping to the next shiny thing. By staying focused, they can efficiently reach their goal of booking more weddings. 

You’ve probably by now heard the hype about Threads and wondering “oh no, not another social media platform”. Do I need to be on this one too? I’m sharing my thoughts 2 days in…

In this blog post, we will compare Instagram and the Twitter twin, Threads – and delve into their significance, pros and cons and how they can help you get visible and ultimately book more weddings. And if you should jump on the Threads bandwagon.

For wedding pros, establishing a strong online presence is crucial to reaching newly engaged couples. In the wedding industry we don’t get those repeat buyers, so we have to be diligent in our marketing year round or we will see those big dips in our bookings. By leveraging effective tools that enhance visibility, they can showcase their talents and attract engaged couples in search of their services. It’s important to not lose focus and get sidetracked by every new social media app that emerges, as it can hinder progress in achieving the desired goal.

So that is where this blog post comes in as I am getting asked already, should I jump in and use Threads? 

Instagram → This is where your engaged couples are going to continue to hang out. 

Instagram has become a powerful platform where engaged couples spend a significant amount of their time. This visually-driven social media app provides wedding pros with a captivating space to showcase their work through photos and videos. Couples particularly appreciate the visual aspect, allowing them to envision their dream wedding more vividly.

Threads → Fresh and New (Shiny Object)

Unlike Instagram, Threads is a comparatively fresh and new tool designed specifically for text-based content sharing (I’m calling it Twitter’s Twin). It’s so much alike that Elon Musk is looking to sue Meta and Zuckerberg over the new app. 

Threads allows you to leverage the platform to engage using written content without the need for adding photos or videos. This simplicity allows you to share insightful thoughts quickly without a lot of effort. 

Instagram vs. Threads

1. Engagement: Instagram takes the lead due to its visually-rich interface that captivates couples and brides looking for inspiration. Threads, on the other hand, might not be the ideal platform for finding newly engaged couples actively seeking wedding services.

2. Content Creation: While Instagram demands high-quality visuals to make an impact, Threads allows wedding pros to focus on crafting engaging written content. This eliminates the pressure of perfecting every photo or video before posting.

3. Reach: Instagram’s extensive use of hashtags extends your visibility to newly engaged couples who might not be familiar with your work. Threads, in comparison, may not provide the same reach and exposure.

Pros and Cons:

Instagram:

Pros: Visual appeal, extensive user base, hashtag functionality for extended reach.

Cons: Competition can be intense, maintaining a consistent presence requires effort.

Threads:

Pros: Simplicity in content creation without needing visuals, ability to directly engage with text-based content.

Cons: Most likely newly engaged couples are not going to be on Threads for wedding inspiration. So your ideal couple is probably not going to be hanging out here. Potentially limiting reach and exposure compared to Instagram’s vast user base.

I will however say that I think that Threads will be a good place to possibly connect with other wedding pros in a real and down-to-earth way. So if you are wanting to make connections in the industry, then that is how I would recommend using Threads. My thoughts may change in the future, but this is my thoughts 2 days into Threads release.. 

In conclusion, both Instagram and Threads offer unique advantages for wedding pros aiming to get visible and book more weddings. However, Instagram emerges as the winner due to its proven success in engaging newly engaged couples and extending reach through strategic use of hashtags. Remember to stay focused on your goal rather than jumping onto every new app that emerges.

Ultimately, choose the tool that aligns best with your specific needs and goals. 

Experiment, analyze results, and tailor your strategies accordingly. By utilizing these tools intelligently, you can enhance your online presence as a wedding professional and increase your chances of getting booked by excited couples ready to say “I do.”

If you are on Threads, you can follow me here → https://www.threads.net/@carissakruseweddings

And if you need help with your Content Marketing Strategy, then check out the Wedding-Preneurs Content Club where we help you take the guesswork out of your content by teaching you the Endless Engagements Method which includes 150+ professionally designed pieces of content each month for you to easily customize.