Which means you need to:
Couples learn that you exist, discover more about you, your business, and how you can help them craft the perfect wedding.
Nurture and guide couples towards requesting more information, brochure, proposal, setting up a chat or signing the proposal and paying the deposit.
Stand out and showcase your professionalism and attention to details through curated, thoughtful and automatic communication.
Entice your cold audience with an irresistible opt-in so they’ll want to throw their contact information at you and you can impress with your expertise from the get-go.
Nurture your potential leads so they’ll learn more about you and your expertise and ultimately choose to book with you.
Give people love after they book and ensure they’ll feel truly taken care of. Buyers remorse? Never heard of it. Testimonials and referrals? Incoming.
Got questions along the way? (Of course you do!). That's where our elite coaching team comes in.
Think of our weekly Q&A office hours as your go-to spot for getting the clarity you need to keep moving forward.
Inside the Couples To Closing group, you’ll connect with other wedding pros that are building their marketing funnels too. Get feedback on your ideas and work, and stay accountable.
When you enroll in Couples To Closing, you'll get access to my funnel foundations modules to ensure you set your funnels up for with the most success from the start. Sometimes we need to dig a little deeper and this bootcamp helps you do just that.
Creating a quiz lead magnet is one of the highest converting freebies, so I am sharing my quiz strategy so you can implement this into your wedding business too. Higher opt-in rates = more leads = more bookings!
Ready to turbocharge and convert more bookings? Tap into my 7 powerful conversion strategies to skyrocket your bookings and ensure you capitalize on every lead. Unlock a new level of success with these top conversion tactics!
Ready to maximize your funnels? I'm sharing additional 6 strategies to add on to your funnels to add an extra boost. Each additional piece you add gives you an additional boost to your marketing machine.
Take away the stress of tech - no prior experience needed! We provide easy, step-by-step tutorials for all the funnels you create. No need to stress and burn yourself out over your technical skills - we've got you covered.
Canva is your one-stop shop for crafting stunning visuals! Our Template Library has it all - the perfect tools to create any and every graphic imaginable. Graphics, Lead Magnet Templates, Mock Ups, Email Signatures, Brochure, Guides and More.
It’s no secret. At the heart of every successful marketing strategy are incredible emails. I’m handing over my proven, pre-written, plug-and-play email templates and a bunch of other "swipe files" (ie. things you can copy/paste) inside Couples To Closing.
Worried about creating landing pages for your funnels? Well, you don't have to because I'm giving you the templates you need for your funnels, so you can swipe, tweak and publish.
COMPLETE EXCITE + ATTRACT LEAD FUNNEL MAP STRATEGY (VALUE $1997)
BONUS: MARKETING FUNNEL STRATEGY BOOTCAMP (VALUE $497)
BONUS: QUIZ LEAD MAGNET STRATEGY (VALUE $497)
COMPLETE CAPTIVATE + CONVERT BOOKINGS FUNNEL MAP STRATEGY (VALUE $1997)
BONUS: LEAD CONVERSION STRATEGIES (VALUE $997)
COMPLETE SURPRISE + DELIGHT GET REFERRED FUNNEL MAP STRATEGY (VALUE $1997)
BONUS: FUNNEL ADD-ON'S (VALUE $997)
MONTHLY LIVE COACHING (VALUE $2000)
PRIVATE COMMUNITY TO ASK QUESTIONS (VALUE $1000)
CONNECT YOUR FUNNEL TECH STACK (VALUE $997)
CANVA TEMPLATE LIBRARY (VALUE $997)
EMAIL SWIPE TEMPLATES (VALUE $997)
SWIPE LANDING PAGES (VALUE $997)
pay in full
12 payments
pay in full
3 payments
Carissa makes it so easy to know what to do step-by-step to create a marketing strategy that has brides wanting to book my services. Using her Couples To Closing, I was able to create a solid plan to get leads in the door and filter them through my funnel that warms them up and getting them to want to book me.”
- Nancy, Wedding Photographer
“I booked my first COUPLE with my new marketing strategy and it was only 5 days after turning it on!
“Building relationships is what marketing should be about. But if you are blending in with the rest in your market, there’s no real relationship.
That’s why I want to help you kick your marketing up a notch and start building powerful and stand out relationships with your audience that consumes less of your time while blowing past your business goals.
I hope you see your bookings double (or more!) but most importantly, I hope your authenticity shines through that starts a conversation and builds that know, like and trust between you and an audience who can’t wait to have you be part of their big day.”
In 2010 I was overworked, stressed out, and selling my soul in a 9-5 marketing and sales corporate life, it was time to make some big changes.
So in 2012, with little more than a laptop and a love for weddings, I launched my soul-aligned wedding company driven by my life mottos, "Do What You Love" & "Be You".
It wasn’t always a smooth ride still, by 2014 I had built a successful wedding business, but I was hustling and working crazy hours and not seeing much of my family. Can you relate?
So I went all in on building a marketing strategy that included content and funnels creating a "marketing machine". I finally started working less hours and was booking more weddings and making more moolah!
COMPLETE EXCITE + ATTRACT LEAD FUNNEL MAP STRATEGY (VALUE $1997)
BONUS: MARKETING FUNNEL STRATEGY BOOTCAMP (VALUE $497)
BONUS: QUIZ LEAD MAGNET STRATEGY (VALUE $497)
COMPLETE CAPTIVATE + CONVERT BOOKINGS FUNNEL MAP STRATEGY (VALUE $1997)
BONUS: LEAD CONVERSION STRATEGIES (VALUE $997)
COMPLETE SURPRISE + DELIGHT GET REFERRED FUNNEL MAP STRATEGY (VALUE $1997)
BONUS: FUNNEL ADD-ON'S (VALUE $997)
MONTHLY LIVE COACHING (VALUE $2000)
PRIVATE COMMUNITY TO ASK QUESTIONS (VALUE $1000)
CONNECT YOUR FUNNEL TECH STACK (VALUE $997)
CANVA TEMPLATE LIBRARY (VALUE $997)
EMAIL SWIPE TEMPLATES (VALUE $997)
SWIPE LANDING PAGES (VALUE $997)
pay in full
12 payments
pay in full
3 payments
Answer
Every couple is faced with a myriad of choices as she plans her wedding: dresses, venues, caterers, photographers, and so much more. Every time she opens a magazine, or clicks on The Knot or WeddingWire, she’s confronted with paid ads, free posts, and a ton of recommendations.
It’s overwhelming and so not surprising that a couple who once seemed interested in working with you suddenly disappears. Couples To Closing will help you to create clear messaging, a lead magnet, and emails that will attract your sweetheart clients, help them to see your value, and keep you top of mind. It’s a seamless, automated system that over-delivers the best of customer experiences and makes you STAND OUT!
Couples To Closing can be completed in 12 weeks. This is the LIVE version of Couples To Closing and we will build 1 funnel in 4 weeks. I've built in enough time that you can easily implement all 3 funnels by the end of our time together because I am providing as many swipe files and templates so nothing is a sticking point for you. And each of the funnels build on top of each other, so after you complete your first funnel you will have it up and running before moving on to the next funnel.
Couples To Closing works on any of your current systems. You will need 3 software (tech) tools.
1. Website
2. CRM
3. Email Marketing
What’s most important is that you have a strategy that’s proven to work, implement that strategy, and be consistent.
Couples To Closing is perfect for any wedding-pro whether you're new to the industry & desperate for leads or a seasoned pro who wants to develop a marketing machine, so they can start using strategy and ditch the hustle.
It’s totally ok if you’re worried about tech, systems, copywriting, and/or design (really!) because you’ll learn all you need to know, step-by-step. But you have to be willing to do the work!
Who is the Couples To Closing NOT for? I want to be sure we’re a marriage made in heaven before you sign up so if you’re not willing to try new things, work hard, or implement what you learn, then this isn’t for you.
Yes, this year has been slower for a lot of wedding pros and the ones that have been the most affected are the ones that do not have a marketing strategy in place. They are winging it, usually with one marketing tactic. That marketing tactic is no longer working, so the leads and bookings have dried up. Womp! But I'm here to help you fix that problem. Couples To Closing is the perfect next step for you as it will help you create 3 marketing machines.
1. Lead Generation Machine
2. Bookings Machine
3. Get Referred Machine
So if you are wanting your business to be for the long haul, the 3 marketing funnels will be the best investment you have ever made for your business.
Tech can get overwhelming… fast. That’s why we included tutorials for every bit of tech you need for each funnel type. It’s like having a tech consultant in your back pocket.
When you want to uplevel your business, it can be scary to invest. But when you invest in the right tools and strategy at the right time in your business, it can be life and business changing. That is what Couples To Closing does. It takes your wedding business to a whole new level. You will have created a marketing machine that is attracting your ideal couple and nurturing them to want to book you all while you are doing more of what you love. This funnel strategy that you implement will be able to be used for years to come. You may need to make some tweaks here and there, but overall you are making an investment that will leap your business into the next stratosphere. Let's go!
Absolutely! Couples To Closing comes with a 7-day 100% money-back guarantee, which means you can join risk-free, take a poke around, and get a full refund if the space isn’t for you.
That being said, puh-lease don’t be that person who joins, downloads the stuff, and asks for their money back. I’ve yet to see that strategy work. Plus, it’s bad karma, k?
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