Stop Scrambling To Get Couples and Start Using Strategy To Book Weddings
(without wasting money on marketing your wedding business)
Imagine having a fully booked calendar and working half the time
Get My 3 Proven High Conversion Marketing Funnels, Coaching, Accountability and Support Designed For Wedding Pros!
OLIVIA // ELEGANT OUTCOMES WI
"Working with Carissa has been amazing. She's completely transformed my business. We have been
growing exponentially and I owe it all to Carissa"
"I came across Carissa when I least expected it. I was deciding which direction I wanted to take my business. I was kind of struggling to find my ideal client. Working with couples who I was not a great fit for and kind of struggling through the wedding planning process. I came across her content club and was a little skeptical. I'm not great with social media. I don't have a social media strategy and I wasn't sure what to be posting. I just went ahead and and figured I would see how it went. And after speaking with her a little bit more, I decided to take the leap into Couples To Closing (previously called Brides To Bookings) and I've never looked back. Working with her has been amazing. She's completely transformed my business. We have been growing exponentially, and I owe it all to Carissa."
Avery Ann
"Beard austin cardigan, hexagon fashion axe letterpress cornhole vice seitan franzen listicle. Sriracha craft beer pickled iPhone, irony."
Jordan Turner
"Small batch thundercats, raclette hashtag messenger bag 3 wolf moon fixie subway tile. Banjo vinyl keffiyeh next level sriracha master cleanse"
DON'T JUST TAKE MY WORD FOR IT - HEAR WHAT THIS BRILLIANT WOMAN HAS TO SAY ABOUT MY WORK
Which means you need to:
You Face 1 Unique Problem With A Wedding Business…You Don’t Get Any Returning Clients
So you’re always looking for the next couple to book…
- Stop leaving couples-to-be hanging by only following up with them once. You know multiple touch points are required, but you’re too busy delivering to manually reach out again and again.
- Create an easy way to find new leads that ideally doesn’t require any of your ongoing time and attention.
- Automate your (potential) couple follow-up, so that you can focus on delivering the best experience possible while booking new weddings with less effort.
- Show as much love to your booked couples as you do to your leads, so that you create raving fans that can't wait to refer you to all of their family, friends and even strangers.
Couples learn that you exist, discover more about you, your business, and how you can help them craft the perfect wedding.
If you’re manually doing this you are probably losing out on bookings because you don’t follow up immediately, don’t follow up enough or forget to follow up at all…
Your Business needs 3 SIMPLE Funnels
But before we dive into those… What even are funnels?
They tie all of your marketing efforts together because they help couples who are interested in what you do make a decision to book you for their wedding (or not). An automated funnel can help:
Nurture and guide couples towards requesting more information, brochure, proposal, setting up a chat or signing the proposal and paying the deposit.
Stand out and showcase your professionalism and attention to details through curated, thoughtful and automatic communication.
The 3 Simple Funnels Your Wedding Business Needs:
Entice your cold audience with an irresistible opt-in so they’ll want to throw their contact information at you and you can impress with your expertise from the get-go.
Nurture your potential leads so they’ll learn more about you and your expertise and ultimately choose to book with you.
Give people love after they book and ensure they’ll feel truly taken care of. Buyers remorse? Never heard of it. Testimonials and referrals? Incoming.
Funnel 1:
Funnel 2:
Funnel 3:
trusted by and featured in
WHO IS COUPLES TO CLOSING FOR:
✔️ Planners
✔️ Venues
✔️ Photographers
✔️ Videographers
✔️ DJ's
✔️ Officiants
✔️ Florists
✔️ Honeymoon + Destination
✔️ Bridal Shops
✔️ Stationers
✔️ Hair and Make Up Artists
Anyone who sells services for weddings and wants to stop riding the feast or famine rollercoaster and finally have a strategy (aka "marketing machine") that brings in your ideal couples year round to book more weddings.
IN A NUTSHELL
Everything You Get When You Join Couples To Closing
Funnel 3
surprise + delight get referred Funnel
Plus Lifetime Access To All Course Materials
Funnel 1
Excite + Attract
Lead Funnel
Funnel 2
Captivate + Convert Bookings Funnel
- Cold Audience Lead Magnet Funnel Map
- Lead Magnet Workshop "The Bling Method"
- What Makes An Irresistible Lead Magnet
- Create Your Lead Magnet with Canva
- Create Your Lead Magnet Graphics/Mockups
- Create Your Lead Magnet Landing Page
- Create Your Lead Magnet Thank You Page
- Deliver Your Lead Magnet Email Automation
- Set Up, Connect and Test Lead Magnet Automation
- Launch + Promote Your Lead Magnet
BONUS: MARKETING FUNNEL STRATEGY BOOTCAMP
- Welcome To Marketing Funnel Strategy
- The 4 Simple Marketing Stages
- Your Ideal Client
- Market Research
- The 3 Funnels + Your Marketing Strategy
- Determine Your Tech Stack
- Marketing Funnel Strategy Wrap Up
BONUS: QUIZ LEAD MAGNET STRATEGY
- What is a Quiz Lead Magnet Strategy?
- How to Pick The Right Quiz
- The Software to Create Your Quiz (and it's free)
- Create Your Quiz Lead Magnet
- Connect and Publish Your Quiz
- Warm Audience Welcome Sequence Funnel Map
- Why Email Marketing Is Important
- Email Platforms and Collecting Emails
- Write Your Welcome Email Sequence
- Build Your Welcome Sequence Automation
- Connect and Test Your Funnel
- Unleash the Power of GIF's In Your Emails
- Wow Your Couples With Your Copy
- High Converting Subject Lines
- Implement Your Monthly Newsletter 2x Per Month
- How to Use Bonuses To Convert More Bookings
- Use an Online Calendar Schedule
- CRM System To Showcase Professionalism
- Streamline Your Process For Your Couples
- Follow Up Strategies
- 2x Per Month Value and/or Story Based Email Newsletter
- Listen To Your Couples To Enhance Your Services/Packages
- Hot Audience Get Referred Funnel Map
- "Spark System" Map Out Your Lead and Client Journey
- CRM System and Follow Up Process
- Automate Your Standard Tasks
- Check, Double Check and Test Your Funnels
- Troubleshoot Your Funnel
- How to Enhance Your Client Experience
BONUS: FUNNEL ADD-ON'S
- How to Ask For Testimonials
- Client Portals
- How to Set Up A Bride Facebook Group
- Mini Guides
- Client Gift Guide
- How To Create Excitement With Your Social Media Posts
- Upsells and Downsells To Add Revenue
More Student Love Notes
Got questions along the way? (Of course you do!). That's where our elite coaching team comes in.
Think of our weekly Q&A office hours as your go-to spot for getting the clarity you need to keep moving forward.
hold on! of course there's more!
MONTHLY LIVE COACHING (Value $2000)
MARKETING FUNNEL STRATEGY BOOTCAMP (Value $497)
LEAD CONVERSION STRATEGIES (Value $997)
QUIZ LEAD MAGNET STRATEGY (Value $497)
PRIVATE COMMUNITY TO ASK Q'S (Value $1000)
10 Bonuses, Baby
Inside the Couples To Closing group, you’ll connect with other wedding pros that are building their marketing funnels too. Get feedback on your ideas and work, and stay accountable.
When you enroll in Couples To Closing, you'll get access to my funnel foundations modules to ensure you set your funnels up for with the most success from the start. Sometimes we need to dig a little deeper and this bootcamp helps you do just that.
Creating a quiz lead magnet is one of the highest converting freebies, so I am sharing my quiz strategy so you can implement this into your wedding business too. Higher opt-in rates = more leads = more bookings!
FUNNEL ADD-ON'S (Value $997)
CONNECT YOUR FUNNEL TECH STACK (Value $997)
Ready to turbocharge and convert more bookings? Tap into my 7 powerful conversion strategies to skyrocket your bookings and ensure you capitalize on every lead. Unlock a new level of success with these top conversion tactics!
Ready to maximize your funnels? I'm sharing additional 6 strategies to add on to your funnels to add an extra boost. Each additional piece you add gives you an additional boost to your marketing machine.
Take away the stress of tech - no prior experience needed! We provide easy, step-by-step tutorials for all the funnels you create. No need to stress and burn yourself out over your technical skills - we've got you covered.
CANVA TEMPLATE LIBRARY (Value $997)
EMAIL SWIPE TEMPLATES (Value $997)
Canva is your one-stop shop for crafting stunning visuals! Our Template Library has it all - the perfect tools to create any and every graphic imaginable. Graphics, Lead Magnet Templates, Mock Ups, Email Signatures, Brochure, Guides and More.
It’s no secret. At the heart of every successful marketing strategy are incredible emails. I’m handing over my proven, pre-written, plug-and-play email templates and a bunch of other "swipe files" (ie. things you can copy/paste) inside Couples To Closing.
SWIPE LANDING PAGES (Value $997)
Worried about creating landing pages for your funnels? Well, you don't have to because I'm giving you the templates you need for your funnels, so you can swipe, tweak and publish.
COMPLETE EXCITE + ATTRACT LEAD FUNNEL MAP STRATEGY (VALUE $1997)
BONUS: MARKETING FUNNEL STRATEGY BOOTCAMP (VALUE $497)
BONUS: QUIZ LEAD MAGNET STRATEGY (VALUE $497)
COMPLETE CAPTIVATE + CONVERT BOOKINGS FUNNEL MAP STRATEGY (VALUE $1997)
BONUS: LEAD CONVERSION STRATEGIES (VALUE $997)
COMPLETE SURPRISE + DELIGHT GET REFERRED FUNNEL MAP STRATEGY (VALUE $1997)
BONUS: FUNNEL ADD-ON'S (VALUE $997)
MONTHLY LIVE COACHING (VALUE $2000)
PRIVATE COMMUNITY TO ASK QUESTIONS (VALUE $1000)
CONNECT YOUR FUNNEL TECH STACK (VALUE $997)
CANVA TEMPLATE LIBRARY (VALUE $997)
EMAIL SWIPE TEMPLATES (VALUE $997)
SWIPE LANDING PAGES (VALUE $997)
TOTAL VALUE = $15,967
Ready to Close Those Couples?
Funnel 1:
Funnel 2:
Funnel 3:
Course Bonuses:
REGULAR PRICE = $1,497
COUPLES TO CLOSING COURSE lifetime access + VIP Upgrade
$888
pay in full
COUPLES TO CLOSING Course + Lifetime access
12 payments
$111
OR
$1111
pay in full
3 payments
$444
OR
〰️ Funnel 1: Excite + Attract Lead Funnel (Cold Audience)
〰️ Funnel 2: Captivate + Convert Bookings Funnel (Warm Audience)
〰️ Funnel 3: Surprise + Delight Get Referred Funnel (Hot Audience)
- Monthly Live Coaching
- Private Community To Ask Questions
- Marketing Funnel Strategy Bootcamp
- Quiz Lead Magnet Strategy Course
- Lead Conversion Strategies (Convert More Leads)
- Funnel Add-On's (Increase Your Revenue)
- Connect Your Funnel Tech Stack Vault
- Canva Template Library
- Email Swipe Templates
- Swipe Landing Pages
**Lifetime Access To All Material
〰️ Funnel 1: Excite + Attract Lead Funnel (Cold Audience)
〰️ Funnel 2: Captivate + Convert Bookings Funnel (Warm Audience)
〰️ Funnel 3: Surprise + Delight Get Referred Funnel (Hot Audience)
- Monthly Live Coaching
- Private Community To Ask Questions
- Marketing Funnel Strategy Bootcamp
- Quiz Lead Magnet Strategy Course
- Lead Conversion Strategies (Convert More Leads)
- Funnel Add-On's (Increase Your Revenue)
- Connect Your Funnel Tech Stack Vault
- Canva Template Library
- Email Swipe Templates
- Swipe Landing Pages
**Lifetime Access To All Material
VIP UPGRADE INCLUDES:
(3) Custom Funnel Audits by Carissa for each of your 3 funnels you create. Carissa will personally record a video auditing your funnel and provide personalized feedback and suggested changes to optimize. Must be redeemed within 6 months of purchase.
Ready to set up your "Marketing Machine" in just 12 weeks
only 10 6 spots available
We know how this program can bring tremendous benefits and promise you will gain incredible new skills and marketing know-how specifically designed for your wedding business. Your friends will envy the brilliant, business-savvy wedding entrepreneur you’ve become!
Our Happiness Guarantee
Here’s what others have said about working with me in creating their marketing funnels
Carissa makes it so easy to know what to do step-by-step to create a marketing strategy that has brides wanting to book my services. Using her Couples To Closing, I was able to create a solid plan to get leads in the door and filter them through my funnel that warms them up and getting them to want to book me.”
- Nancy, Wedding Photographer
“I booked my first COUPLE with my new marketing strategy and it was only 5 days after turning it on!
“Building relationships is what marketing should be about. But if you are blending in with the rest in your market, there’s no real relationship.
That’s why I want to help you kick your marketing up a notch and start building powerful and stand out relationships with your audience that consumes less of your time while blowing past your business goals.
I hope you see your bookings double (or more!) but most importantly, I hope your authenticity shines through that starts a conversation and builds that know, like and trust between you and an audience who can’t wait to have you be part of their big day.”
In 2010 I was overworked, stressed out, and selling my soul in a 9-5 marketing and sales corporate life, it was time to make some big changes.
So in 2012, with little more than a laptop and a love for weddings, I launched my soul-aligned wedding company driven by my life mottos, "Do What You Love" & "Be You".
It wasn’t always a smooth ride still, by 2014 I had built a successful wedding business, but I was hustling and working crazy hours and not seeing much of my family. Can you relate?
So I went all in on building a marketing strategy that included content and funnels creating a "marketing machine". I finally started working less hours and was booking more weddings and making more moolah!
What Carissa Kruse (the content and funnel strategist for wedding pros) says right before you watch your leads and bookings go all the way ⬆️💸
Developed by a Wedding Business Strategist and Funnel Expert ← that’s me!
The part where you can’t help but be impressed as I talk about myself in third person…
COMPLETE EXCITE + ATTRACT LEAD FUNNEL MAP STRATEGY (VALUE $1997)
BONUS: MARKETING FUNNEL STRATEGY BOOTCAMP (VALUE $497)
BONUS: QUIZ LEAD MAGNET STRATEGY (VALUE $497)
COMPLETE CAPTIVATE + CONVERT BOOKINGS FUNNEL MAP STRATEGY (VALUE $1997)
BONUS: LEAD CONVERSION STRATEGIES (VALUE $997)
COMPLETE SURPRISE + DELIGHT GET REFERRED FUNNEL MAP STRATEGY (VALUE $1997)
BONUS: FUNNEL ADD-ON'S (VALUE $997)
MONTHLY LIVE COACHING (VALUE $2000)
PRIVATE COMMUNITY TO ASK QUESTIONS (VALUE $1000)
CONNECT YOUR FUNNEL TECH STACK (VALUE $997)
CANVA TEMPLATE LIBRARY (VALUE $997)
EMAIL SWIPE TEMPLATES (VALUE $997)
SWIPE LANDING PAGES (VALUE $997)
TOTAL VALUE = $15,967
Ready to Close Those Couples?
Funnel 1:
Funnel 2:
Funnel 3:
Course Bonuses:
REGULAR PRICE = $1,497
COUPLES TO CLOSING COURSE lifetime access + VIP Upgrade
$888
pay in full
COUPLES TO CLOSING Course + Lifetime access
12 payments
$111
OR
$1111
pay in full
3 payments
$444
OR
〰️ Funnel 1: Excite + Attract Lead Funnel (Cold Audience)
〰️ Funnel 2: Captivate + Convert Bookings Funnel (Warm Audience)
〰️ Funnel 3: Surprise + Delight Get Referred Funnel (Hot Audience)
- Monthly Live Coaching
- Private Community To Ask Questions
- Marketing Funnel Strategy Bootcamp
- Quiz Lead Magnet Strategy Course
- Lead Conversion Strategies (Convert More Leads)
- Funnel Add-On's (Increase Your Revenue)
- Connect Your Funnel Tech Stack Vault
- Canva Template Library
- Email Swipe Templates
- Swipe Landing Pages
**Lifetime Access To All Material
〰️ Funnel 1: Excite + Attract Lead Funnel (Cold Audience)
〰️ Funnel 2: Captivate + Convert Bookings Funnel (Warm Audience)
〰️ Funnel 3: Surprise + Delight Get Referred Funnel (Hot Audience)
- Monthly Live Coaching
- Private Community To Ask Questions
- Marketing Funnel Strategy Bootcamp
- Quiz Lead Magnet Strategy Course
- Lead Conversion Strategies (Convert More Leads)
- Funnel Add-On's (Increase Your Revenue)
- Connect Your Funnel Tech Stack Vault
- Canva Template Library
- Email Swipe Templates
- Swipe Landing Pages
**Lifetime Access To All Material
VIP UPGRADE INCLUDES:
(3) Custom Funnel Audits by Carissa for each of your 3 funnels you create. Carissa will personally record a video auditing your funnel and provide personalized feedback and suggested changes to optimize. Must be redeemed within 6 months of purchase.
Ready to set up your "Marketing Machine" in just 12 weeks
only 10 6 spots available
+ HOW WILL THIS HELP ME TO STAND OUT FROM my competition?
+ I DON’T HAVE A LOT OF TIME, HOW LONG DOES Couples to closing TAKE TO COMPLETE?
+ WHAT SYSTEMS DO YOU USE?
+ WHO IS THE Couples to closing FOR?
+ weddings have slowed down for me, is this what I should focus on?
+ I'm worried About the Tech Set-Up, Does Couples To Closing help with that?
+ My funds are stretched as it is, how will i get a return on my investment?
+ What is the refund policy?
Answer
Every couple is faced with a myriad of choices as she plans her wedding: dresses, venues, caterers, photographers, and so much more. Every time she opens a magazine, or clicks on The Knot or WeddingWire, she’s confronted with paid ads, free posts, and a ton of recommendations.
It’s overwhelming and so not surprising that a couple who once seemed interested in working with you suddenly disappears. Couples To Closing will help you to create clear messaging, a lead magnet, and emails that will attract your sweetheart clients, help them to see your value, and keep you top of mind. It’s a seamless, automated system that over-delivers the best of customer experiences and makes you STAND OUT!
Couples To Closing can be completed in 12 weeks. This is the LIVE version of Couples To Closing and we will build 1 funnel in 4 weeks. I've built in enough time that you can easily implement all 3 funnels by the end of our time together because I am providing as many swipe files and templates so nothing is a sticking point for you. And each of the funnels build on top of each other, so after you complete your first funnel you will have it up and running before moving on to the next funnel.
Couples To Closing works on any of your current systems. You will need 3 software (tech) tools.
1. Website
2. CRM
3. Email Marketing
What’s most important is that you have a strategy that’s proven to work, implement that strategy, and be consistent.
Couples To Closing is perfect for any wedding-pro whether you're new to the industry & desperate for leads or a seasoned pro who wants to develop a marketing machine, so they can start using strategy and ditch the hustle.
It’s totally ok if you’re worried about tech, systems, copywriting, and/or design (really!) because you’ll learn all you need to know, step-by-step. But you have to be willing to do the work!
Who is the Couples To Closing NOT for? I want to be sure we’re a marriage made in heaven before you sign up so if you’re not willing to try new things, work hard, or implement what you learn, then this isn’t for you.
Yes, this year has been slower for a lot of wedding pros and the ones that have been the most affected are the ones that do not have a marketing strategy in place. They are winging it, usually with one marketing tactic. That marketing tactic is no longer working, so the leads and bookings have dried up. Womp! But I'm here to help you fix that problem. Couples To Closing is the perfect next step for you as it will help you create 3 marketing machines.
1. Lead Generation Machine
2. Bookings Machine
3. Get Referred Machine
So if you are wanting your business to be for the long haul, the 3 marketing funnels will be the best investment you have ever made for your business.
Tech can get overwhelming… fast. That’s why we included tutorials for every bit of tech you need for each funnel type. It’s like having a tech consultant in your back pocket.
When you want to uplevel your business, it can be scary to invest. But when you invest in the right tools and strategy at the right time in your business, it can be life and business changing. That is what Couples To Closing does. It takes your wedding business to a whole new level. You will have created a marketing machine that is attracting your ideal couple and nurturing them to want to book you all while you are doing more of what you love. This funnel strategy that you implement will be able to be used for years to come. You may need to make some tweaks here and there, but overall you are making an investment that will leap your business into the next stratosphere. Let's go!
Absolutely! Couples To Closing comes with a 7-day 100% money-back guarantee, which means you can join risk-free, take a poke around, and get a full refund if the space isn’t for you.
That being said, puh-lease don’t be that person who joins, downloads the stuff, and asks for their money back. I’ve yet to see that strategy work. Plus, it’s bad karma, k?
QUESTIONS?
Select your question and scroll down to see the answer!
OLIVIA // ELEGANT OUTCOMES WI
"Working with Carissa has been amazing. She's completely transformed my business. We have been
growing exponentially and I owe it all to Carissa"
"I came across Carissa when I least expected it. I was deciding which direction I wanted to take my business. I was kind of struggling to find my ideal client. Working with couples who I was not a great fit for and kind of struggling through the wedding planning process. I came across her content club and was a little skeptical. I'm not great with social media. I don't have a social media strategy and I wasn't sure what to be posting. I just went ahead and and figured I would see how it went. And after speaking with her a little bit more, I decided to take the leap into Couples To Closing (previously called Brides To Bookings) and I've never looked back. Working with her has been amazing. She's completely transformed my business. We have been growing exponentially, and I owe it all to Carissa."
Avery Ann
"Beard austin cardigan, hexagon fashion axe letterpress cornhole vice seitan franzen listicle. Sriracha craft beer pickled iPhone, irony."
Jordan Turner
"Small batch thundercats, raclette hashtag messenger bag 3 wolf moon fixie subway tile. Banjo vinyl keffiyeh next level sriracha master cleanse"
