A wedding business – like any business – is all about numbers. More clients = more money. However, you can’t always get what you want. Sometimes, even the most prepared and elaborate marketing strategies simply don’t work. That’s because the wedding industry is unique and requires specialized marketing techniques.
You have to know your audience, how they behave, what motivates them, and what you need to do to get their attention.
Today, brides have endless options. They can get inspiration for their weddings from multiple sources, buy different products, arrange for services, and choose locations independently.
And, when they are ready to choose a wedding planner, they visit multiple websites, check out social media channels, read Yelp reviews, and consult with event planners.
That’s why wedding business marketing requires a personalized approach and constant up-to-date research.
I mean, you can’t just advertise in “brides magazines” anymore – today, it’s all about the Internet. But you’re probably wondering: what are some of the best strategies to attract more brides?
Well, you’re at the right place because I’m going to tell you everything about that! This article will discuss 15 marketing strategies for wedding professionals to book more brides. Trust me – these tips will explain how to improve wedding business and help you increase your revenue this season and beyond.
So, bear with me and learn from my experience!
If you want to attract more brides, write a blog post and promote your content! I know that it may sound a bit tricky – how can a blog post help you attract more clients?
Well, it mainly works because of organic search. When a bride searches for wedding-related terms such as “wedding planning business,” your blog post may appear among the top results. That’s because a blog post is consistently updated and ranks highly in search engines.
For example, you are reading this blog because you might have searched for “marketing strategies for wedding professionals to book more brides” on Google.
Blogs are great for SEO. They target relevant keywords because of their long-form content. You can write a comprehensive article and show your expertise and skills.
For instance, think about it. What would a bride search for? Well, something like: “best wedding planner in New York,” or “top wedding planners in San Francisco.”
If your blog post is among the first results, brides will click on it and read some of your articles. That’s where you can get their attention and start a relationship with them!
You need to create engaging campaigns and produce high-quality content. For example, “How to Choose the Perfect Wedding Dress” is an excellent title for an article, and it can help you connect with your audience.
So, go ahead and start creating content – it doesn’t have to be complicated. You can start with Blogger or Wix, and they both offer free options. Then, focus on promoting your content through social media and search engines!
SEO, or search engine optimization, is crucial for wedding business marketing. It doesn’t matter how amazing your website looks – if you have no one to visit it, you’re doomed!
That’s why every business should focus on creating unique content and optimizing pages.
For instance, let’s say that you own a wedding planning company in New York and your target is to attract more brides to your business. Well, you need to target the keyword “New York weddings” because that’s what most brides search for.
So, if you want to get more traffic and improve your website’s organic SEO, you need to focus on relevant keywords.
But what about the other pages? Like, your website’s about page or contact us form?
Well, that’s simple: you need to create unique and optimized content for every part of the wedding blog.
For example, the about page is a great place to showcase your expertise and skills. You can create an article about the importance of the wedding planning business and bridal party management. It doesn’t have to be lengthy – just a few hundred words will do the trick!
Also, make sure to include some photos and relevant images. Because weddings are all about visuals, right?
Did you notice that this blog has many visuals, including brides’ images, screenshots, etc?
All in all, remember that content is the key to success! You need to publish high-quality articles, guest post, guides, and case studies to show your knowledge and build relationships.
Social media is the best way to connect with your audience and pitch story ideas because you can interact with them in several ways.
Plus, you can share high-quality content and promote your wedding planning business.
Facebook and Instagram have proven to be the most effective social media channels for wedding planners. You can create social media posts to grow your audience, gain exposure, and attract more brides.
So, how can you grow your Facebook page?
Ads! They’re a great way to show your products and services. Also, they’ll help you create engaging campaigns and communicate with potential customers.
For instance, you can create a Facebook Pixel, target relevant keywords, and advertise your website.
In other words, you need to use the ad platform to show your ads to “New York brides” or “brides in the 5 boroughs”.
Look how engaging the image is, two-liner copy, and strong CTA!
Ads like this one are super-effective because they show unique offers and reasons why a bride should hire a wedding planner.
Email marketing is one of the best strategies to help you build a relationship with your audience. So what do brides want to receive from wedding planners?
Glad you asked! They want to hear about relevant topics and what’s going on in the industry. But, most importantly, they want to get excellent deals and offers.
Let’s say that your potential clients are brides in New York. So go to your wedding list and send them personalized emails offering bridal bouquets.
It’s a great way to show your expertise and forge relationships. Also, if you offer discounts – that’s even better!
But the thing is, how do you make sure that your email is spam-free?
It’s easy! Make sure you don’t spam them with links, offers, or requests. Also, don’t share the same thing more than once!
For instance, brides may not want to hear about discounts and other offers via email.
So, what should you do? Well, it’s simple – just send them one email with some helpful tips to choose the best wedding venue and boost their wedding shows.
Emails are one of the most effective strategies for all wedding planners to get more business. I’ve already mentioned it.
But, how can you make those emails better and more engaging?
It’s actually pretty simple! Send a wedding reminder email a few weeks after a bride has booked you.
That way, you’ll be able to keep in touch and remind them about your services. Also, don’t forget to include a CTA and lovely images.
“I can’t believe we’re getting married!”
This works because it will make your target audience hooked. I mean who wouldn’t want to check who’s getting married?
Now that’s something interesting! If you want to increase engagement on your social media posts, video marketing is what you need.
Videos are a great way to communicate with your potential audience and get their attention, exactly what you need.
In fact, video marketing has been proven to be one of the best marketing strategies for wedding planners.
In other words, don’t miss your chance and start communicating with people by video.
Yes, TikTok is becoming more and more popular! In fact, it has become the 2nd most popular social media platform worldwide.
It doesn’t end here. Tiktok had more than 1 billion monthly active users which is a huge number!
This means that Tiktok can help you find potential clients and get new business.
Today, if you want to utilize the best video marketing, Tiktok – hands down the best choice! Not to mention that it’s a great way to build a brand.
Many people think Tiktok is just for teens, but let me tell you that it’s not! That’s why I recommend every professional wedding planning business start utilizing this video-sharing platform.
After all, more than half of TikTok users are under 24, so you can target this audience. More than that, it’s a great way to demonstrate your marketing ideas and how your event planning business works.
I highly recommend that you create a profile on Tiktok, upload some relevant content that will showcase your work, and share it with the world.
It’s a great way to connect with new clients and get more engagement in no time.
You can create videos about wedding venues, wedding ideas, and how to handle wedding events.
You can create videos about top trends in the wedding industry and share them with your audience.
The possibilities are endless!
When it comes to expanding your event planning business, TikTok is an excellent option.
That’s why it should be one of the strategies you use.
First of all, if you don’t have a wedding website yet – make sure you get one.
Seriously, every wedding planner should create a website (or at least a portfolio) with all their services and expertise.
In other words, your website should have a “Wedding Packages” section where you showcase your services and offers.
Once you create a website, you need to promote it on other platforms to attract more potential clients.
Many brides use those sites to search for wedding planners. Also, they’ll read positive reviews and look at your portfolio.
Bonus: Some websites let you create a free wedding website for your business. You can use them to get more exposure and attract brides from all over the world!
Well, asking for positive reviews is pretty simple too.
After you’ve completed a wedding, ask your clients for reviews. It’s a great way to get glowing testimonials that you can use on your website, advertisements, marketing efforts, etc.
Word-of-mouth is one of the best strategies to help you grow your wedding planning business.
When a bride tells her friends that she’s happy with your service, it becomes social proof that may attract more people.
In other words, asking for reviews and feedback is like promoting yourself for free.
So, don’t be shy! As your clients for testimonials on wedding websites where they usually leave reviews.
If you want to make it even more effective, try offering a free service for leaving a review. Leverage testimonials to your best.
Also, don’t forget to ask for positive feedback on all your social media platforms.
Remember that wedding venue you arranged a while ago? Why not share it on social media and get some new clients?
Also, you can upload the highlights on your YouTube channel and share them with everyone.
Increasing your exposure is a great way to attract more people. In fact, it’s one of the best marketing strategies for wedding planners.
What about posting the highlights on your Facebook page? That could help you forge relationships and get more likes and shares.
Pretty soon, your Facebook page will be thriving with engaged fans! Of course, you should upload the highlights on your website too.
You could create a dedicated page for all the highlights from different weddings you’ve completed.
In other words, it’s a great way to showcase your work and attract more people.
I know that you might have a lot of past clients, but don’t forget about them! Always try to make them happy because you never know when they’ll book another service.
You can do that by offering promo codes, discounts, etc. But that’s just the tip of the iceberg.
Marketing tools can help you segment your clients and send specific messages to different groups. For example, you can target:
It’s a great way to increase engagement and email conversions. You can also use different tools to create email lists and send emails in bulk.
When you send promotional emails to each group, make sure you convey a different message.
For example, you could offer a discount when you contact people who didn’t book anything yet.
While sending an email to people that attended your last rest event, try to stand out and make them remember you.
You should always keep in touch with wedding clients to generate referrals and increase engagement.
It’s time to get visual! You need an Instagram account if you want to increase your exposure and attract more potential clients.
In fact, Instagram can help you maintain high engagement, which is another great marketing strategy for marketing efforts.
1 in 2 users finds new businesses through Instagram! How’s that for impressive?
Alongside Facebook and Pinterest boards, Instagram is one of the most popular social media platforms. So, if you want to get your wedding business booming, you need to start posting regularly on Instagram.
But how can you do that?
Well, the key is to post more photos of events you’ve completed. One of the best marketing strategies for wedding professionals is to post before & after photos on Instagram.
When you share photos on social media, make sure they’re perfectly edited and high quality.
Also, you can use filters and other tools to make them look amazing.
Finally, don’t forget about relevant hashtags!
If you want to get more exposure on Instagram for your business, it’s time to start using relevant hashtags.
I always emphasize how important it is to use hashtags because they make posts visible for people that are not following you.
If you want to increase engagement, don’t forget to use hashtags. For instance, #weddingplanners.
This hashtag has more than 1 million posts, which is something you want to take advantage of. Keep in mind that the more people that see your photos, the greater the chance of increasing engagement.
It’s a great way to get more potential clients and high engagement for your wedding planning business.
That’s Instagram in a nutshell.
The point is that it’s a great social media platform that can help you increase engagement, get more ideal clients, and generate more leads.
I’m sure you already know about pay-per-click (PPC) marketing.
Let me tell you more about PPC marketing and why it’s a good idea to use it for your wedding business.
PPC ads appear on Google’s search results when you type in a query.
You pay for this click when someone clicks on one of these ads.
This is one of the most effective marketing strategies for wedding professionals because it’s a great way to get more leads and get more people.
Moreover, you can target specific audiences and locations to attract more brides. When it comes to PPC marketing, you can use Google AdWords or Bing Ads.
That’s right! You don’t have to stick with just one option. I recommend you check out both and see which one suits your needs better.
The key to success with PPC is to test and tweak your campaigns to see what works best for you.
In other words, don’t be afraid to test different keywords and ad copies until you reach your target audience.
Pinterest might sound familiar to you. If so, you know how many opportunities it can offer to event planners. However, I’ll make it even easier for you and tell you what’s great about Pinterest.
First of all, this platform is a great way to get more followers and generate leads.
Did you know that more than 71% of Pinterest’s audience is female? It means Pinterest has a great potential to get more brides into your business if you use it strategically.
Pinterest can help you share your new marketing ideas, curate posts about your industry, or weddings.
You can use it to analyze the type of content that brides are interested in, what hashtags work, and the overall sentiment about specific topics.
In other words, it can help you get a better understanding of your audience.
You will find millions of photos by searching for the keyword “wedding professionals.”
You can also use Pinterest to create boards of your favorite pics, ideas, or inspirations.
That’s why I always ask my students to have their own Pinterest accounts. With Pinterest, you can also schedule pins on Pinterest, which makes it a great marketing plan.
The more people engage with your content, the more likely they will like and share it!
You can also use paid advertising on Pinterest. All in all, it’s user-friendly to get more leads and expand the number of people that you can reach.
Now, if brides search for wedding organizers or event planners on Pinterest and one of your high-quality photos appears, that’s a great way to get your first potential client.
And, you know that once you have more followers, it can open up new doors and opportunities for your wedding business.
Finally, if you want to expand your business and get more clients, you need a complete marketing strategy.
It’s essential that you use all seven of these strategies because they are all important.
Once you start using them, you will see what a difference they can make for your business!
I picked all these strategies because they have worked well for my students. I help them find their potential clients and book more weddings.
That’s why I guarantee they will work for you too! You can check my course that includes all seven strategies if you’re interested.
It’s a step-by-step guide that will help you transform your wedding business into a profitable one.